Wednesday, July 6, 2011

HP Enterprise, Not iPad — Our TouchPad Target

HP Enterprise, Not iPad — Our TouchPad Target

HP has dismissed criticisms of its TouchPad tablet – which SlashGear reviewed earlier this week – suggesting that incoming webOS updates will smooth out any rough edges and that, rather than taking on the iPad 2 in the consumer market, the company’s main target is business users. “We think there’s a better opportunity for us to go after the enterprise space and those consumers that use PCs” HP VP of worldwide developer relations Richard Kerris told The Loop, going on to point out that the tablet segment is still far from saturated.

“This market is in it’s infancy and there is plenty of room for both of us to grow” Kerris insists. “It would be ignorant for us to say that we are going to take it [the market] away from Apple.” Nonetheless, HP is looking to make the most of what advantages the TouchPad and webOS have over the iPad, even if they’re relatively short-lived. “We’re the tablet that when you take it out of the box it doesn’t ask you to connect to something to get started” Kerris highlights, though as of iOS 5 later this year the iPad will no longer demand to be set up via a connection to iTunes.

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